Since the start of COVID-19 in early 2020 there has been a drastic increase in the amount of people turning to OTT (“over-the-top”) platforms for their content. According to our research, the total reach of OTT rose 19.2% among households; with Head of Households 25-54 from 34MM in July 2019 to 41MM in December 2020.
With all these new and upcoming OTT (“over-the-top”) platforms, you’re probably wondering how to go about navigating this exciting new sector. Here’s a starting point: begin researching your options. Find out from which point-of-view you're thinking of getting involved. Are you a content creator? Or an audience member? Or a producer? Asking these sorts of questions will help you see the bigger picture, and seeing the bigger picture will be vital in helping you plan every stage of the process. You’ll soon find that planning is elemental in this industry, and why networks like Aperteur showcase an optimistic look towards the future of entertainment.
What Aperteur promises to its clients
Aperteur Network acts as a two sided marketplace between content creators and distributors. The aim is to create a virtual ecosystem where content creators can confidently share their artistic visions with audiences across the world, whilst also making empowering decisions regarding their intellectual property.
Think of it as an incubator for content creators; we curate your creative assets until they’re ready for their “forever home!”
The two sided problem
With millions of content being made on a day-to-day basis, it’s become much harder for content creators to compete successfully. Beyond the “status quo” of festivals, there isn’t a lot of focus on marketing strategies for newcomers, and if there is anything that’s just as important as planning, it’s marketing your creative projects.
For distributors, the problem arises from internet traffic. Many are getting inundated with countless hours of deep dives through the ethers of the interwebs with little to zero luck of finding high quality content.
The Solution
Aperteur will stand as a one-stop shop that becomes the intermediary between high quality content on the front end and a team of experienced sales agents on the backend. Your content will be amplified on an OTT network that generates analytics from the audience and provides a streamlined marketing plan that hones each item of content to the specific audience it’s trying to reach. You produce creative brilliance and we give you the support you need to share it with the rest of the world.
Contact the Aperteur Network team today at info@aperteur.tv !